I led the team at Instrument that introduced SNKRS to the web for the first time. The site connected Nike's most premium products with a global audience.

Design DirectionArt DirectionUX

Jordan Sowers — SNKRS
Jordan Sowers — SNKRS
Jordan Sowers — SNKRS
Jordan Sowers — SNKRS
Jordan Sowers — SNKRS
Jordan Sowers — SNKRS

A re-imagined checkout let members purchase shoes in just two clicks

Jordan Sowers — SNKRS